How a Broken TV got Dr. Charles Spence into Experimental Psychology.
Dr. Charles Spence: “My first experiments in psychology was to break apart TVs and to move around the sounds to see what happened”.
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The Future of Voice in Healthcare: Bringing the Customer’s Voice into Medicine.
The Future of Voice in Healthcare: Bringing the Customer’s Voice into Medicine.
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“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details
Sven-Olov Daunfeldt: “Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters”.
How Your Choice of Brand Sound Can Make or Break the Consumer Experience.
Lauren McGuire: “We’ve done work with fast casual dining restaurants there’s a lot going on you know we’ve done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music”.
The important role of a Sound Architect.
Margareta Andersson: “If you’re going gonna work with what I’m doing you need to be in control of peoples behavior in the environment itself”.
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