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Episode 13: In conversation with Sven-Olov Daunfeldt, Head of Research at Institute of Retail Economics. Soundtrack Your Brand’s Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer
Artists finally have a chance at properly benefitting from their songs being played in shops and cafés around the world — thanks, in large part, to Swedish company Soundtrack Your
Gant is using music to encourage consumers to stay shopping for longer in store. The fashion retailer reported customers now stay in store on average nine minutes longer following the
Martin Willers: “Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and a lot of impactful decisions are made in the manufacturing process, but typically it might be really tricky”.
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