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Dr. Johannes Coloma-Flecker: “My research question was, “How does music fit if we link music to specific parts of brand personality? Would this fit help us perceive the brands better than we would do without the music?”.
Ola Sars: “Together with the industry we’ve done something that really unlocks value and helps artists get paid more than in these times. We need to collect every little scent for our creatives, so they survive because lives are out the door right now, and we look for the industry organizations to understand this”.
Kevin Perlmutter: “Tapping into emotional insights to improve a brand’s connection with people is not the same as a brand’s personality becoming more emotional. A brand needs to understand the emotions of the people they want to connect with”.
Dr. Johannes Coloma-Flecker: “So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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