
Boost your sales with music
A new study from the Stockholm School of Economics shows that background music that fits the brand can boost store sales by over 30%. What does your brand sound like?
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A new study from the Stockholm School of Economics shows that background music that fits the brand can boost store sales by over 30%. What does your brand sound like?
Jag har en kandidatexamen inom Retail Management från Handelshögskolan i Stockholm. Min kandidatuppsats, “What does your brand sound like?”, behandlar hur matchande bakgrundsmusik påverkar kundernas emotioner, varumärkesimage, och reaktion, och
Kevin Perlmutter: “Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. I help them connect better bite more deeply understanding the people that they want to reach, understanding what makes them tick”.
Two years ago, Beats Music co-founder Ola Sars had a big idea. Together with Spotify biz dev boss Andreas Liffgarden, he launched SoundTrack Your Brand – a company created to
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