
Lexter – the early pioneers developing the digital sound design system TWANG.
Margareta Andersson: “When we started there were no sound systems that fit the need, so we had to develop our own”.
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Margareta Andersson: “When we started there were no sound systems that fit the need, so we had to develop our own”.
What a milestone! Our music research has been accepted to Journal of Retail and Consumer Service. Co-authors Sven-Olov Daunfeldt, Christina Öberg & Niklas Rudholm and thanks to Filippa-k and Soundtrack Your Brand
Jag har en kandidatexamen inom Retail Management från Handelshögskolan i Stockholm. Min kandidatuppsats, “What does your brand sound like?”, behandlar hur matchande bakgrundsmusik påverkar kundernas emotioner, varumärkesimage, och reaktion, och
Abstract This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The thesis’s hypotheses are built after
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