Lauren McGuire: “Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?
Ola Sars: “What Spotify is now doing with podcasts is kind of going beyond music. There’s an audio extension as well into the public domain that might go beyond music. For me that’s very interesting, and it can be anything from informative messaging to soundscapes design”.
“It will be interesting to see if artificially intelligent generated music can become useful. I think that there’s a chance there that you will be able to describe an emotional scope for an ad and fed into a system that creates music that fits that or that goes through a large database of music”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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