Safe & Sound: The impact of music in restaurants’ report confirms that music makes you spend more

AUDIO BRANDING - SONIC BRANDING - SOUND SCIENTIST - MUSIC RESEARCH - IN-STORE MUSIC

Fresh data from a recent study of background music released by HUI Research and Spotify-backed company Soundtrack Your Brand demonstrates the commercial benefits of brand-fit music, confirming that music specifically matched to a brand positively influences sales, whereas random popular music has the opposite effect.

The biggest experiment ever

Research has shown that music can influence sales and customer decisions. This study takes the research one step further: it specifically examines music that expresses a brand’s values and how music in restaurants affects sales.

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Source: Safe & Sound

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My expertise is to understand, “What makes your customers tick?” With one foot in the research world and one in the business world, I focus on growing competitive advantages with the power of scientific measurements and content marketing.

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Safe & Sound: The impact of music in restaurants’ report confirms that music makes you spend more