Fresh data from a recent study of background music released by HUI Research and Spotify-backed company Soundtrack Your Brand demonstrates the commercial benefits of brand-fit music, confirming that music specifically matched to a brand positively influences sales, whereas random popular music has the opposite effect.

The biggest experiment ever

Research has shown that music can influence sales and customer decisions. This study takes the research one step further: it specifically examines music that expresses a brand’s values and how music in restaurants affects sales.

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Source: Safe & Sound