Soundtrack Your Brand: The impact of music in restaurants

Soundtrack Your Brand: The impact of music in restaurants

Great music can enhance a restaurant experience, make guests stay longer and spend more money. Download the study below to find out how much music really matters.

The biggest experiment ever Research has shown that music can influence sales and customer decisions. This study takes the research one step further: it specifically examines music that expresses a brand’s values and how music in restaurants affects sales. 9.1% is the difference in total sales when playing music that matched the brand compared with playing randomly selected popular songs.

The biggest experiment ever Research has shown that music can influence sales and customer decisions. This study takes the research one step further: it specifically examines music that expresses a brand’s values and how music in restaurants affects sales. 9.1% is the d9.1% is the difference in total sales when playing music that matched the brand compared with playing randomly selected popular songs.

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Source: Soundtrack Your Brand