MRC Data’s 2020 U.S. Year-End report.
Helena Kosinski: “A couple of platforms out there, but the biggest one that everyone will know is TickTok and in 2020 we saw a massive rise in the use
“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details
“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details
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Independent: Music industry loses $2.65 billion a year over improper licensing by small businesses
The global music industry is losing out on billions each year because of small businesses misusing personal streaming services, according to a new report. The study, conducted by Nielsen Music and published via licensing
Use music consistently and tie it into your brand vision.
Dr. Bradley Vines: “Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most”.
It is time for brands to allocate a budget for creating a holistic sound experience.
Margareta Andersson: “Create a budget that will take care of the sound environment. It doesn’t have to be sound design, it could just takecare of like the acoustic part”
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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