The Magic of Making Sound
The Magic of Making Sound

The Magic of Making Sound

What does your brand sound like?
I sin bok, “Vad gör din Brand låter som” gör Gabriella Johansson och Jasmine Moradi frågan om hur kommer det sig att företag investerar en del av sina miljoner för

Bridging the Gap Between Academia and Industry: From Vienna University of Technology – Music Information Retrieval Research – Spectralmind – #Music Bricks – To Musimap.
Thomas Lidy: “My first startup here Spectrum. I didn’t make it, and we had to close down after five years which was a very exciting ride with a lot of learnings”.

Experiential Marketing Is The Next Big Thing Post Covid-19 Where The Music Stands In The Center Of The Experience.
Sven-Olov Daunfeldt: “The retail industry will change dramatically after this pandemic, specially restaurants and hotels”.

Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding.
Lauren McGuire: “Then ended up working in the sound branding industry, you know just to be very transparent about it, was an accident and a right-hand turn on the career path”.
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