Thomas Lidy: “The human choice is still not fully objective, but at least we try to get the coherent taxonomy of genres and moods where you can attach a song to multiple of those without the necessity and saying you are in this box, and you are in this box”.
A key challenge facing Soundtrack has been a reluctance among business owners to move away from private accounts to a licensed music service that is about three times more expensive.
Kevin Perlmutter: “Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. I help them connect better bite more deeply understanding the people that they want to reach, understanding what makes them tick”.
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