The power of music in films – How music affects film
The power of music in films – How music affects film

By: Jack Pierce
Source: www.jackpiercemusic.com
How does customers perceive your audio assets? By choosing the wrong music and not measuring the subconscious effect you will tell the wrong brand story and totally waste your marketing efforts and brand building.
Steve Keller: “How can we use sound as a positive intervention. How it can have a positive impact around us. For example using sound in healthcare”.
Martin Willers: “With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry”,
“What Are You Doing the Rest of Your Life?” is a song with lyrics written by Alan Bergman and Marilyn Bergman and original music written by Michel Legrand
Dr. Charles Spence: “If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gone by that sort of shifted increasingly to online”.
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