Dr. Bradley Vines: “Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning”.
Playing music in-store can be as important as how you display your products, the lighting you choose and your store fit-out. Research has shown that music has a profound effect
Sven-Olov Daunfeldt: “The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed”.
Sven-Olov Daunfeldt: “What increased most in the sales was actually dessert and coffee, and it was not summer”.
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