
Lexter – the early pioneers developing the digital sound design system TWANG.
Margareta Andersson: “When we started there were no sound systems that fit the need, so we had to develop our own”.
For over 16 years we have created bespoke sound solutions for brands across the world that communicate their values and guide customer emotions in ways that only sound can achieve. With a team of world-class talent, comprising thought leaders, marketers, composers, brand experts, and sound engineers, we have unmatched experience in defining and creating bespoke sound for brands and environments.
Working across the globe for clients such as Harrods, Honda, Majid Al Futtaim, and IKEA, we have improved customer engagement, customer experience, and brand value. We have even partnered with a city to decrease crime rates! Whatever your sound needs, The Sound Agency will listen and deliver them.
Julian founded The Sound Agency in 2003 and leads its teams and partners. He is the author of Sound Business and the bestselling How to be Heard. He’s regularly featured as a sound expert in the world’s media, including TIME Magazine, The Economist, and The Times. Julian’s TED talks have attracted over 70 million views. For an introduction to the science of sound, watch and listen to The Four Ways Sound Affects Us.
Margareta Andersson: “When we started there were no sound systems that fit the need, so we had to develop our own”.
Thomas Lidy: “Our aim here is not directly to map out the people’s emotion from the music directly, but to analyze the first step moods in the music. We have created a taxonomy that we think is good that can be used uniquely to describe moods in music”.
Improving sales and customer perceptions Music is a fundamental part of everyone’s lives. We grow up learning from the best (our parents, of course), before we embark on our own musical journey,
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
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