Experiential Marketing Is The Next Big Thing Post Covid-19 Where The Music Stands In The Center Of The Experience.
Sven-Olov Daunfeldt: “The retail industry will change dramatically after this pandemic, specially restaurants and hotels”.
What Brands Should Learn From The Successful Music Strategy of Starbucks.
What Brands Should Learn From The Successful Music Strategy of Starbucks.
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How a Broken TV got Dr. Charles Spence into Experimental Psychology.
Dr. Charles Spence: “My first experiments in psychology was to break apart TVs and to move around the sounds to see what happened”.
What is music? with Dr.Bradley Vines
Dr. Bradley Vines: “We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the vibrations?”.
Sixiemeson: Brand Fit Music
The impact of choosing appropriate music has been researched and found to be effective. In a 2015 study from the Stockholm School of Economics, researchers looked at the impact of music at
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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