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Ola Sars: ” The driving force of going to Spotify was that we wanted the best music backend in the world for streaming right now. We were literally in a café right across the street. We took a pragmatic approach and went to ask if we could actually do something with them where we could source the back end”.
Dr. Bradley Vines: “When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you’d like to develop for the brand”.
Den genomsnittliga försäljningen ökade med 31,7% när varumärkesanpassad bakgrundsmusik spelades istället för när icke-varumärkesanpassad bakgrundsmusik spelades i butik i en studie i samarbete mellan Handelshögskolan, Soundtrack Your Brand och GANT. Johansson
Thomas Lidy: “My first startup here Spectrum. I didn’t make it, and we had to close down after five years which was a very exciting ride with a lot of learnings”.
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