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Episode 13: In conversation with Sven-Olov Daunfeldt, Head of Research at Institute of Retail Economics. Soundtrack Your Brand’s Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer
Martin Willers: “We learned actually during making speakers all about tuning sounds in a digital way. We learned that transparent sound is the name of sound that gives authentic reproduction of a studio recording”.
Dr. Bradley Vines: “Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most”.
Kevin Perlmutter: “Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. I help them connect better bite more deeply understanding the people that they want to reach, understanding what makes them tick”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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