The methodology behind SYB’s Brand-Fit Music Scan Model.
Magnus Rydén: “We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values”.
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The Voice Enabled Revolution: Why is Voice so Compelling?
The Voice Enabled Revolution: Why is Voice so Compelling?
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With “Soundtrack Unlimited” artists get paid for their music being played in your store.
Magnus Rydén: “You most likely you don’t want to play that in your business, so our thing is that we then can recommend songs that are suitable for a business environment, so the business can take more control, and also they’re playing it legally now for the first time”.
Lauren McGuire’s best Sonic Branding Practices to Brand Leaders in the New Now.
Lauren McGuire: “To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions”.
What brand leaders must know about the power of Audio Branding.
Kevin Perlmutter: “I mean as it relates to audio branding I think it’s becoming more and more popular brands are starting to realize that the sound that their brand makes is important, and it definitely affects people at an emotional level whether you are planning what that sound is or it’s just happening”.
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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