Ola Sars: “We are completely transparent in our model. We charge fifty dollars for Unlimited and thirty-five dollars for Essential. We then distribute overall under around fifty percent of what we extract to the music industry to the labels and the publishers”.
Listen to Sven – Olov Daunfeldt and Ola Sars (one of the founders of Beats Music and now CEO of Soundtrack Your Brand) talking about the importance of background music for commercial marketplaces.
Lauren McGuire: “Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?
© 2020 Jasmine Moradi. All rights reserved.