How a Broken TV got Dr. Charles Spence into Experimental Psychology.
Dr. Charles Spence: “My first experiments in psychology was to break apart TVs and to move around the sounds to see what happened”.
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Transparent home speakers: high-quality sound vs. timeless sustainable design.
Transparent home speakers: high-quality sound vs. timeless sustainable design.
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From advertising to Sound Architecture – the entrepreneurial journey of Margareta Andersson.
Margareta Andersson: “When I was really young I was more passionate to drawing. My earliest memory wasn’t music it was actually tone of voices”.
How music affects customers like yours
What’s in the report? Researchers have long known that music can influence consumers’ experience and behavior in commercial marketplaces. This report provides an overview of previous research and to summarize
Audio branding best practice based on consumer neuroscience research.
Dr. Bradley Vines: “Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning”.
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