
The power of emotions in sonic branding.
Kevin Perlmutter: “I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel”.
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Kevin Perlmutter: “I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel”.
Helena Kosinski: “The rise in nostalgia and comfort genres is the type of music that people wanted to listen to”.
Dr. Bradley Vines: “When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you’d like to develop for the brand”.
Steve Keller: “I think language is one aspect, but I really think the real issue is what I call a value perception gap”.
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