The power of emotions in sonic branding.
Kevin Perlmutter: “I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel”.
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Use music consistently and tie it into your brand vision.
Use music consistently and tie it into your brand vision.
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The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19.
Helena Kosinski: “The rise in nostalgia and comfort genres is the type of music that people wanted to listen to”.
Neuroscience explains how music influences video ad performance.
Dr. Bradley Vines: “When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you’d like to develop for the brand”.
What are your KPI’s for audio Branding?
Steve Keller: “I think language is one aspect, but I really think the real issue is what I call a value perception gap”.
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