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“It will be interesting to see if artificially intelligent generated music can become useful. I think that there’s a chance there that you will be able to describe an emotional scope for an ad and fed into a system that creates music that fits that or that goes through a large database of music”.
Ola Sars: “We opened up that opportunity to anyone to also be as interactive as they possibly can if they want to play over the weekend or 100 times in a row. It allows them to do anything they want with their music, and it allows them to pay sustainability levels”.
Martin Willers: “My goal is to make those audio products that people want to keep in their life for a long time and if the sound is that good people are going to be more likely to upgrade”.
Margareta Andersson: “Create a budget that will take care of the sound environment. It doesn’t have to be sound design, it could just takecare of like the acoustic part”
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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