By GaryVee
Dr. Bradley Vines: “I’ve seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so when they use that music brand recognition the equivalent neurological equivalent of brand recognition goes way up”.
Helena Kosinski: “What we’ve really noticed is the rise in music and listening to music from Africa”
Kevin Perlmutter: “Tapping into emotional insights to improve a brand’s connection with people is not the same as a brand’s personality becoming more emotional. A brand needs to understand the emotions of the people they want to connect with”.
Helena Kosinski: “The rise in nostalgia and comfort genres is the type of music that people wanted to listen to”.
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