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Margareta Andersson: “Create a budget that will take care of the sound environment. It doesn’t have to be sound design, it could just takecare of like the acoustic part”
“It will be interesting to see if artificially intelligent generated music can become useful. I think that there’s a chance there that you will be able to describe an emotional scope for an ad and fed into a system that creates music that fits that or that goes through a large database of music”.
Ola Sars: “We’ll be unlocking incredible value for the music industry. In order to do that you need to build sophisticated technology that can react in real time, and work with sales figures and in real time be able toadjust the experience.
“What Are You Doing the Rest of Your Life?” is a song with lyrics written by Alan Bergman and Marilyn Bergman and original music written by Michel Legrand
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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