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✅ 🧠 What Happens to Your Consumer’s Brain When they Eat And Listen To Music? 👇🏼
📌 Loud Music (Choice of Music + High/Low Volume)
If they don’t like it = it will suppress their taste.
If they like it = it will increase drink consumption.
📌 Different Music Styles & Tempos
The choice of food the consumers choose can be bias by the music they hear in the background. Pavarotti = lasagna, Flamenco = paella.
Classical music = consumers spend more money, and they can find your products more luxury.
📌 Liking the Music
Sensation Transference = more consumers like what they listen to, more they say they like what they are eating.
Steve Keller: “I’m educating our clients and hopefully the world through opportunities and conversations about the power of sound. To think about it more as a strategy than simply a tactic”.
En undersökning från Handelshögskolan, i samarbete med Spotify-leverantören Soundtrack your brand och klädkedjan Gant, slår fast att butiksförsäljning gynnas av genomtänkt musik. Det svenska musikbolaget Soundtrack Your Brand, som förenklat
Dr. Bradley Vines: “We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the vibrations?”.
Steve Keller: “Same thing with an audio logo as it is usually based on sound design. It could be a few notes that’s part of a simple melody, but it’s designed to be a very short sonic representation of the brand”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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© 2020 Jasmine Moradi. All rights reserved.
