Consumers’ interest in virtual concerts.
Helena Kosinski: “Firstly, are virtual concerts popular? Yes they are. Are they mainstream? No, I wouldn’t say that”.
What Happens to Your Brain When You Eat and Listen to Music?
What Happens to Your Brain When You Eat and Listen to Music?
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✅ 🧠 What Happens to Your Consumer’s Brain When they Eat And Listen To Music? 👇🏼
📌 Loud Music (Choice of Music + High/Low Volume)
If they don’t like it = it will suppress their taste.
If they like it = it will increase drink consumption.
📌 Different Music Styles & Tempos
The choice of food the consumers choose can be bias by the music they hear in the background. Pavarotti = lasagna, Flamenco = paella.
Classical music = consumers spend more money, and they can find your products more luxury.
📌 Liking the Music
Sensation Transference = more consumers like what they listen to, more they say they like what they are eating.
It’s time to start measuring the impact of your audio assets, or how many more misfits can you afford?
Steve Keller: “You can pre-test. Let’s say a spot that you’re going to run on the radio, you can do a pre-test because there are companies out there that now are specializing in this”.
Audio revolution in the public domain is the next hit – audio messaging and audio research.
Ola Sars: “What Spotify is now doing with podcasts is kind of going beyond music. There’s an audio extension as well into the public domain that might go beyond music. For me that’s very interesting, and it can be anything from informative messaging to soundscapes design”.
The easiest part contra the most complicated part with developing the right brand-fit in-store music.
Magnus Rydén: “If you get the wrong picture of whom the target group is then you can select the wrong music then they won’t relate to. That I would say is the trickier part”.
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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