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Soundbite #9.1
Björn Thorleifsson, Senior Strategist Team Lead at amp, “Testing audio has been overlooked”. (02:12)
Soundbite #9.2
Why an Audio Brand Ranking is important for the industry. (09:56)
Soundbite #9.3
amp’s Best Audio Brands system and methodology. (16:06)
Soundbite #9.4
amp – the inventor of Sonic DNA. (22:14)
Soundbite #9.5
Why McDonald’s dropped from number 1 to number 6. 2019 vs. 2020 Best Audio Brands analyzed. (25:30)
Soundbite #9.6
The secret behind a successful Sonic Identify. (29:19)
Soundbite #9. 7
What the future of Audio Branding have in store for brands. (38:34)
Soundbite #9. 8
Sounds Björn Thorleifsson love and dislike. (46:54)
Dr. Bradley Vines: “Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning”.
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Want to improve customer satisfaction and boost sales? Then pay attention to the music you play in your store. According to a study by music tech company Soundtrack Your Brand
Dr. Bradley Vines: “When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you’d like to develop for the brand”.
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