amp’s Best Audio Brands system and methodology.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
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Why is it so important to continue measuring the impact of in-store music?
Why is it so important to continue measuring the impact of in-store music?
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Retail NZ Blog: Using music in your business – music licensing 101
Playing music in-store can be as important as how you display your products, the lighting you choose and your store fit-out. Research has shown that music has a profound effect
What are your KPI’s for audio Branding?
Steve Keller: “I think language is one aspect, but I really think the real issue is what I call a value perception gap”.
The methodology behind SYB’s Brand-Fit Music Scan Model.
Magnus Rydén: “We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values”.
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