
Self-medicating through music during quarantine.
Dr. Bradley Vines: “It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health”.
Well, as you’d expect from video giants YouTube, this essentially does what it says on the tin. There are plenty of free (yes, you heard us – free!) tracks and sound effects to choose from. The stripped back visuals belie a fantastic resource at your disposal here. It’s not often that a multi-billion-pound multinational offers up freebies, so this is a particular goldmine if you’re producing short YouTube explainer videos and you’re on a really tight budget. Songs are grouped by genre, mood, instrument, duration and attribution requirements. You might have to search a little deeper to find what you’re looking for but, as far as free resources go, YouTube’s offering is pretty hard to beat.
Dr. Bradley Vines: “It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health”.
Magnus Rydén: “We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values”.
Kevin Perlmutter: “Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. I help them connect better bite more deeply understanding the people that they want to reach, understanding what makes them tick”.
Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.
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